Let’s share your story.

Something special happens when you bring small details to life. That’s how I think about brand work. With a background in both agency and in-house settings, I come to the table with a dynamic perspective, and move across many different disciplines with a holistic and heartened approach.

After working in media in Toronto, executing on brand deals and content partnerships, I wanted to get deeper into brand strategy, tech and consumer behavior.

I moved to New York to complete a Masters program in Strategic Design and Management at Parsons - a program that emphasized how to use consumer data and trends to inform brand, creative, UX and marketing decisions. In the 8 years since, I’ve worked exclusively for start-ups, ranging from ad tech to tech-enabled hospitality, DTC to a B2B dual-sided marketplace.

I’ve been employee #1, 10 and 100 and am well versed in a brand’s lifecycle and evolving strategy as a VC-backed business.

I’ve always been on a mission to connect innovative products to their fans with compelling storytelling and community-building. As a brand leader, I love to help others reach their potential. I value collaboration, and see my role as the fearless “big idea” catalyst, while recognizing my team’s strengths and goals. A room of creative people is where I feel most at home.

  • Creative Leadership

    Building and managing Marketing + Creative teams
    Mentorship of teams
    Managing and collaborating with internal and external partners
    Understanding and communicating business needs, driving my team towards KPI driven success
    Fundraising experience in early stage startups

  • Physical + Digital Design

    Art Direction
    Set Design & Styling
    Interior Design
    Graphic Design
    Digital Ads
    Packaging Design
    UX UI Workflows
    Photo & Video Production

  • Brand Strategy

    Market Research & Analysis
    Brand Positioning
    Brand & Visual Identity
    Storytelling
    Content Strategy
    Brand Voice
    Partnerships
    Social Media Management

How My Team Describes Me

 

“Olivia is an extremely talented creative professional who is able to take strategic direction and turn it into a concrete brand design. She has emotional intelligence and works well in a collaborative environment. She was the face and voice of creating the Domio brand. She does tremendous research into trends as well as stays current on industry news to make informed decisions. She takes her responsibility of being the brand voice and visionary very seriously. Olivia is able to influence those above her with ease and garners the respect of her peers with her ability to toggle between execution and visionary.”

— Nicole Mozeliak, Chief Operating Officer, Domio + Odeko

 

Olivia is very easy to work with. when it comes to having a full-time team it felt to me like once she trusted and understood someone’s skill set, she wasn’t the type to micromanage them. My favorite thing about working with Olivia is that its clear that she really deeply cares about those around her. That was never lost on me and its a kind of loyalty that motivates your team to do well. She’s the type of person you want to work for and not disappoint.

— Christian Torres, Head of Photography, West Elm

Olivia is one of the hardest working people I’ve met and she’s a woman who simply won’t stop until the job is done to her high level of satisfaction. Her incredible tenacity – matched only by her incredible creative talent – always produced exceptional results. Whatever she sets her mind to, she seems able to accomplish. She’s also incredibly passionate about style , whether it’s in the realm of fashion, beauty, home décor or music. She’s very plugged into trends, but also possesses the skill to make trends seem accessible. In addition to her creative talents, Olivia is also a great project manager. With tight deadlines, fixed budgets, and multiple components happening on simultaneous projects, Olivia never failed to deliver. Olivia is also able to work effectively with other co-workers, making her a great addition to a team. She is co-operative, professional and able to manage others to reach a common goal.

— Rick Matthews, Executive Producer, CBC Television

 

I would say Olivia is a synthesizer. She can wrangle other creatives to execute exactly what her vision is. She really bring the best out of people to make one big idea happen. In thinking about her perspective and how she approaches tackling brand strategy, 90% is in perfect harmony and then she throws a curveball into it with something interesting and unique - and you think to yourself, who is this woman?

— September Banks, Designer, Domio