Airbnb x Bad Bunny

Role
Creative Director

Project Description

Creative Direction and Art Direction for pre-production, on-location production and post-production of all photography and videography for Bad Bunny shoot. This campaign served as Airbnb’s official TikTok launch.

Deliverables:
Press Kit with B-Roll Video and Imagery
Airbnb’s Instagram Carousel
Airbnb’s Tik Tok
Airbnb’s Twitter

Bad Bunny’s Instagram Stories
Bad Bunny’s Tik Tok
Bad Bunny’s Twitter

Only on Airbnb.

The iconic Latin artist, Bad Bunny, makes a cultural splash with Airbnb to celebrate his upcoming El Último Tour Del Mundo.

For one week only, Bad Bunny fans have the opportunity to immerse themselves in his world by staying in his specially designed big rig truck in Miami. Guests will be able to explore the impact of this disruptive artist in a deeply personal space inspired by his life.

Launch Week Results

3.6 Billion Impressions
101 pieces of press coverage
1, 075, 000 PDP Page Views
18 Million Tik Tok Views

Features: