Start a new counter culture.
Eddi is a sustainable solution to your favorite suds. We have designed a dispenser system with Box Clever (Away, Caraway) in customizable on-trend colorways and scents. As VP of Brand Marketing, I came on board to formalize and build on Eddi’s brand positioning, differentiators and purpose. As the creative leader and sole creator on the team, I have had the pleasure both strategizing, as well as being hands on art directing, styling, writing and editing all content and brand assets. One of the largest endeavors I’ve helped create thus far is our E-Commerce website, www.meeteddi.com
Features:
Final Package Design of Aluminum Bottles (left) and Boxes (right)
Dieline for Aluminum Hand Soap Bottles
Process Sketches and Final Icon Designs For Each Scent
Art Direction Process + Sketches For Brand Patterns
Process Development Of Labels, Boxes and Product CMF
DTC Mailer Box Dielines
