Eddi Scent Development
Role: VP of Brand
↩︎ Back to Eddi
Start a new counter culture.
Eddi is a sustainable solution to your favorite suds. We have designed a dispenser system with Box Clever (Away, Caraway) in customizable on-trend colorways and scents. As VP of Brand Marketing, I came on board to formalize and build on Eddi’s brand positioning, differentiators and purpose. As the creative leader and sole creator on the team, I have had the pleasure both strategizing, as well as being hands on art directing, styling, writing and editing all content and brand assets. One of the largest endeavors I’ve helped create thus far is our E-Commerce website, www.meeteddi.com
Features:
Meet Happy Hour.
Happy Hour is a warm, woody scent that is reminiscent of a something you might encounter in your favorite boutique hotel lobby. It's the small batch unisex fragrance you found on your last local shop. It's the Thursday evening text from a friend, asking to meet somewhere local to unwind and discuss the week's events. Though deep and musky in its woody roots, It has a slight refreshing sweetness with top notes of grapfruit, jasmine and lime.
Meet Park Day.
Park Day is a bright and fresh scent that is based around green neroli blossom. It has a unique orange and lemon base with a slight bitterness resembling fresh cut grass. It's the first day of spring with your blanket and book in tow. It's the stop in the floral department after you've collected your weekly produce. It's rooftop brunch with oversized planters and an anchored umbrella. Our citrus offering is rooted in sweet golden honey and cedar wood with top notes of bergamot for a hint of zesty spice.
Meet Sunday Drive.
Sunday Drive is a relaxed watery scent that is as refreshing as your first sip of cucumber spa water. It's driving down the 101 or Montauk Highway. It's breezy sweater weather. It's sitting passenger in awe of a panoramic view. White sage, mint and driftwood act as base notes while eucalyptus and cucumber peel top this scent to transport you to a place full of salt air and sunlight.
