Eddi

Role: VP of Brand

Brand Strategy
Creative Direction
Art Direction
Copywriting
Styling / Prop & Set Design
Package Design (Bottle Labels and DTC)
Video Animation
Graphic Design
Social Media
UI Design
CMF Design

Special Projects:

Brand Guidelines →
Eddi Scent Development and Branding →
Package Design →

Start a new counter culture.

Eddi is a sustainable solution to your favorite suds. We have designed a dispenser system with Box Clever (Away, Caraway) in customizable on-trend colorways and scents. As VP of Brand Marketing, I came on board to formalize and build on Eddi’s brand positioning, differentiators and purpose. As the creative leader and sole creator on the team, I have had the pleasure both strategizing, as well as being hands on art directing, styling, writing and editing all content and brand assets. One of the largest endeavors I’ve helped create thus far is our E-Commerce website, www.meeteddi.com